All eyes up north
PJ’s Cabin Store has been a family owned place of business for 18+ years. Located in Barnes, Wisconsin, The Cabin Store needed an identity to help them become more well-known to their growing community and to increase their business. Recently, PJ’s Cabin Store completely renovated their kitchen which led to new menu items, different customers and requests. Once the momentum started rolling, it became easier to up their merchandise goals, which then lead to a complete brand upheaval, with a goal of having a new website up and running by hunting season. We redid their photography, messaging, and brand, concluding in a full-fledged website showcasing all of the upgrades. While respecting the outdoorsy huntsmen as well as reaching the young city folk, PJ’s Cabin Store is a one-stop-shop for all and their brand needed to tell their story.